Beyond The E-Myth

Description In Beyond The E-Myth, Michael E. Gerber builds on his groundbreaking insight from The E-Myth Revisited: a small business succeeds only when its owner works on the business, not just in it. The key is creating a unique, systemic Operating System that sets your company apart in the marketplace. This book takes that idea further, offering a clear, practical, eight-step process for entrepreneurs ready to scale beyond the “Company of One.” Gerber shows you how to invent, build, and launch a business designed for growth—one that can ultimately be sold as a product itself. As Gerber explains: “I wrote this to make building a small business simple for anyone struggling to get it right. A company is a product to be sold. Build it right, and you will sell it. Build it wrong, and you won’t. Most small business owners don’t. This book was written to fix that.